Today, we are going to discuss more about one of the new smartphone brand rising in the mobile cellular industry, Vivo. We going to discuss about Vivo smartphone – Who are you? topic by looking at the following categories:
- Who is Vivo?
- Who is Vivo’s target market?
- Type of devices they have in the market?
- How do they compare with their competitors?
Hope after this brief introduction you might consider purchasing a Vivo smartphone device.
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Who is Vivo?
Vivo is a communication technology company that is based in China, Dongguan. Vivo has been founded since 2009 and slowly, but surely start to appear more into the market. In Dongguan, Guangdong the Vivo smartphones are designed and manufactured there which includes the accessories, software and online services.
Who is Vivo’s target market?
Vivo smartphone company targets majority the low price range clientele. However, it is about to change due to the great growth they experienced in sales in their homeland. They are now targeting the high-end and price-conscious mid-range segments of the smartphone market since October 2020 in the European market.
Type of devices they have in the market?
There is a vast majority ranges for the Vivo smartphones available. Here are a few:
Please click on the device to receive more detail of their specifications.
Here below is a video of the Vivo Y1s where I showcase how it looks in person:
How do they compare with their competitors?
Vivo smartphones major competitors in the market is Remi(Mi) and other new brand Oppo. These three brands target the same price range market. At the moment Oppo does have the edge in the market due to more marketing support while Vivo is still lacking in this department.
Vivo is intending to improve in the departments they are lacking and is already trying to see if they can compete with high end market which has Samsung, Huawei etc. The best to compare Vivo is to look up in the device comparison tab which you will be able to find on top on this website page.
Vivo smartphone is relatively new in the European market. It is already successful in its homeland and is aiming to become one of the top brands in the smartphone industry. It is not something that will happen overnight and there are some areas the company can focus to improve their product.
- Improve marketing and awareness of their products.
- Improve their after sales and maintenance support for their products.
When they accomplish improving these areas. I believe this product can really be successful and will be a competitor for other smartphone devices.
If you have any questions or comments, please comment below: