Xiaomi – Who are you?

In today’s “Who are you?” series, we are going to in depth of a smartphone brand that is making shock waves in the smartphone market worldwide currently. This smartphone brand is called, Xiaomi.

In this post, we will discuss the following:

  • Background of Xiaomi
  • Vision and Mission Xiaomi have.
  • Number of smartphone series Xiaomi has.
  • Controversy Xiaomi smartphone brand went through.
  • Latest & best Xiaomi smartphones currently available.
  • Overall view of the Xiaomi smartphone brand.

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Background of Xiaomi

Xiaomi is a smartphone brand that came into existence on August 2011. Xiaomi main headquarters is in Haidian District, Beijing, China where many other smartphone manufacturing companies are also situated. Xiaomi started first by manufacturing low and mid range smartphones with great specs at low costs. Overtime after gaining some popularity they started to make more premium range smartphones for their customers. Ever since Xiaomi started, they gained rapid market share in China and become one of the country’s largest smartphone company in 2014.

In 2018, Xiaomi accomplished to be ranked 4th best smartphone brand worldwide which is a big accomplishment. However, they did not stay at this number long and even moved higher up in the rankings. After quarter two of 2021, they have even surpassed Apple which is one of the biggest contenders in the smartphone market and become the second best smartphone brand worldwide.

This means Xiaomi is a smartphone brand to be reckon with and other smartphone brands must pay attention to them. By looking at the results above, Xiaomi is really close to become the number one best smartphone brand worldwide! But of course, they question is how did they achieve this? They did this overtime and always find ways to improve their smartphones for their clientele no matter if it was low, mid or premium range smartphones.


Vision and mission of Xiaomi


To relentlessly build amazing products at honest prices to let everyone in the world enjoy a better life through innovative technologies.




  • Overtake Huawei and Apple in the smartphone market.
  • Become the number one smartphone brand worldwide.

Xiaomi has already achieved the first mission and is now focusing to become the best smartphone brand worldwide which seems possible.


Number of smartphones series under the Xiaomi brand

Xiaomi has three smartphone series under its name and they are the following:

  • Mi Series
  • Redmi Series
  • Poco Series

Controversy Xiaomi smartphone brand went through

The Xiaomi company has experienced some controversy over the years in the smartphone market and they are the following:

  • Xiaomi was known for presenting misleading sales figures in the year 2014. Thus, resulted the Xiaomi company had to pay a fine of NT$ 600 000 to FTC.
  • Xiaomi has experienced a temporary ban in India to trade from the 9th December 2014 till the 5th February 2015. This ban was caused due to a complaint filed by Ericsson in connection with the infringement of its patent licensed under fair, reasonable and non-discriminatory licensing.
  • The U.S. government tried to ban Xiaomi to be invested by any American company or individual due they believed the company was owned or controlled by a People’s liberation army in January 2021. However, the U. S high court has denied this ruling and allowed Xiaomi may be invested by any American company or individual due there was no concrete proof that the Xiaomi company was owned or controlled by a People’s liberation army.

Latest & best Xiaomi smartphones currently available

A) Xiaomi Mi 11



B) Xiaomi Poco X3 Pro



C) Xiaomi Redmi Note 10 Pro



D) Xiaomi Mi 11 Ultra



E) Xiaomi Mi 11 Lite


F) Xiaomi Mi 11 Lite 5G



G) Xiaomi Poco X3 NFC



H) Xiaomi Mi 10T Pro 5G



I) Xiaomi Poco F3



J) Xiaomi Redmi Note 9T



The Xiaomi smartphone brand is a great smartphone brand that stands out mostly for the following features:

  • Long battery life
  • Takes clear and beautiful photos with its front and rear camera.
  • Stylish and elegant look.

The only problems I find for the Xiaomi smartphone brand are the following:

  • The latest Xiaomi smartphones are quite big and bulky. Would not recommend for people that prefer small smartphones.
  • The camera layouts of some Xiaomi smartphones look ridiculous and very huge. I am concerned what the cost will be if one of those camera lenses break and need to be replaced.

However, the features of the latest Xiaomi smartphones offer, surpasses a lot of other smartphones features currently in the market and makes totally sense why they surpassed Apple and Huawei overtime. Just remember Apple and Huawei has not launched their new smartphone ranges for the year yet so the rankings can still change for this year. I am sure Xiaomi is aware of this and are looking for ways to stay ahead from their competitors while also fighting to become the number one best smartphone brand worldwide.

The other thing I like about the Xiaomi smartphone brand, is the price they sell for each of their smartphones. The prices of the Xiaomi smartphones are reasonable and offer great features of which you would expect from an expensive premium smartphone like iPhone for example, while it is actually their mid range smartphones. Makes more sense why customers buy their smartphones more as they pay less for latest and advanced features.

I cannot wait to see what else the Xiaomi smartphone brand has in store for us as they are just making shock waves in the smartphone market worldwide. Who knows, we might see Xiaomi as the newest and best smartphone brand worldwide soon. So keep your eyes open for this smartphone brand when you are looking for new smartphone to choose for yourself.

Has one of the Xiaomi smartphones capture your interest? If yes, which one and why? Please provide your answers in the comments below.

14 thoughts on “Xiaomi – Who are you?”

  1. What a fascinating company. I have never heard of them but then I love my Samsung mobile phone and rarely upgrade. I do like a small phone that is light and easy to use. I’m impressed that they have been able to climb the rating list so quickly but it seems that they are offering great value for a lower price and people like their phones. Interesting to read about the US push back and I do wonder if it’s just trying to stop their popularity or real concern about the company origin.

    An interesting review, thanks.

    • Hi Lily

      Thank you for your comment.

      It is fascinating how quickly the Xiaomi smartphone brand climb up in the rankings and I wonder myself if the US just wanted to prevent them from surpassing their smartphone brand Apple. I am curious how many other smartphone brands has been through such charge. I know Huawei smartphone brand was banned so there must be more.

  2. They have been many different smartphones on the market today. When I saw this Xiaomi brand, I figured it must be an international product. But you have to give credit to China and even Japan for making many of the smartphone products we use today in the USA. Being number two worldwide, this company which produces’ Xiaomi smartphones must be doing something right. And surpassing ‘Apple’ is one big accomplishment in itself.

    • Hi rjkennedy

      Thank you for your comment!

      China manufacturers a lot of stuff especially in the smartphone industry. Xiaomi has achieved a big accomplishment to surpass Apple, but the real question is will they maintain their spot or even go higher in the rankings?

  3. Hey Bernard,

    I went over and checked out your post on the new Xiaomi mobile phone.  There is certainly a lot of great information there and I think the topic is well covered, giving the reader plenty of information to compare, especially if they are looking to purchase one of these devices.  The series of comparison tables with the videos is really engaging for the reader.  I also like the overall layout of the post – clean and easy to navigate.

    All the best,


    • Hi Darren

      Thank you for comment and feedback!

      Glad you find the information well covered and know more about Xiaomi smartphone brand itself. I just want to make sure everybody knows what they will expect and receive when they purchase one of these Xiaomi smartphones. I do not like people to be disappointed with their smartphone selection and thus the reason I created this site. I also appreciate the feedback you send to me privately and made the necessary changes.

  4. I’m an ardent Samsung user for many reasons, easy to use, portable, lightweight, and attractive.
    But, reading the same features about Xiaomi made it enjoyable to try.
    So, my main concern is the size and weight.
    I wouldn’t trade using a lightweight phone for a heavy one. All the same, Xiaomi has other awesome features, and I think it’s worth checking it out.
    It’s an interesting read.

    • Hi Muslimah

      Thank you for your comment!

      Glad you want to give Xiaomi a try or an option to look at. I know most Xiaomi smartphones are big, but majority have awesome features. Just keep an eye out for their ranges.

  5. I haven’t heard of this brand.
    I have an old Samsung S6 but still useful.
    I have problems with the display so I’m seriously thinking of changing it.
    It’s not hard now to decide on a Xiaomi, then I will read even more carefully here.
    And the site is a basis for my understanding.

    • Hi Vasile

      Thank you for your comment!

      I hope you find the right new smartphone for yourself. If you need some assistance, please look at the following post.

  6. This is a very interesting and detailed review of the Xiaomi smartphone brand. I have never come across this brand of smartphone, but it might be because I live in Italy, so it is amazing to see that they are actually the second brand in the world. Do you know if Xiaomi is available in Italy?

    How realistic do you think Xiaomi is in their mission to overtake Samsung and become the no. 1 brand of smart phones?

    • Hi LineCowley

      Thank you for comment!

      Xiaomi is being sold in Italy as well they even sold the Xiaomi Mi 11 Lite before its official launch there. So I would suggest keep an eye out for it around your area.

      Xiaomi is 2% lower than Samsung currently. If you compare each smartphone brands’ current specs in different released ranges for this year, you will see Xiaomi has improved quite a bit and are better in features compare to Smasung. However, Samsung is more of a known brand which leads more customers to support it.

  7. I am about to buy a new cell phone, but I am not a big fan of Apple since my budget is limited. 

    Therefore I have been always using a Samsung, but a friend of mine bought a Xiaomi and he seems to be very happy with that. 

    So I did a research and wanted to find out more about this brand. 

    I am glad I have found your article about Xiaomi. 
    It is very well explained and I love to have these tables so one can compare which one to choose, without having too many browsers opened 🙂 

    Just wanted to thank you for such a nice article and I believe I am going to pick the Xiaomi Mi 11 Lite. 

    • Hi Michal

      Thank you for the comment and the compliment!

      Hope you will like your smartphone selection. Just make sure you are happy with the Xiaomi Mi 11 Lite specs. If you need any assistance in smartphone selections, please read the following post.


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